Coronavirus is causing large and small businesses to drastically cut marketing budgets. In Forrester’s self-described “most optimistic scenario,” the analysts project a 28% drop in U.S. Marketing spend by the end of 2021. Even Google is cutting its marketing budget in half. As marketers move forward, Forrester predicts marketing automation platforms will grow despite an […]
Category Archives: Blog
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Dec
Dec
Personalization affects virtually every aspect of marketing. Consumers expect brands to show them relevant products and services. This once rare strategy is now commonplace across all industries, particularly tech companies. Many businesses choose to segment their audience based on how they organically interact with different emails. While this method does work, there’s a much quicker […]