Coronavirus is causing large and small businesses to drastically cut marketing budgets. In Forrester’s self-described “most optimistic scenario,” the analysts project a 28% drop in U.S. Marketing spend by the end of 2021. Even Google is cutting its marketing budget in half. As marketers move forward, Forrester predicts marketing automation platforms will grow despite an […]
Tag Archives: targeted emailing
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Personalization affects virtually every aspect of marketing. Consumers expect brands to show them relevant products and services. This once rare strategy is now commonplace across all industries, particularly tech companies. Many businesses choose to segment their audience based on how they organically interact with different emails. While this method does work, there’s a much quicker […]
Welcome to Bclever Mail. Email marketing has been one of the most effective ways to grow your tech business this year, and we don’t think that will change in 2021.! Email Marketing – Does It Still Deliver? We have been seeing a little doubt creeping into the minds of some marketers – whether or not […]